We believe in the power of real ingredients—no mysterious additives or artificial preservatives, colors, or flavors. Why? Because we’re pet parents like you and believe in serving our cats the best of the best when it comes to their kibble. Our line-up of cat kibble (where meat is always the first ingredient), pleases even the pickiest of cats and is always well-balanced and packed with high-quality protein to ensure a healthy diet.

Our dry cat food selection stands out with its meat-first ingredient list—so you know your cat will enjoy high-quality proteins essential for their health and vitality. This commitment to quality is reflected across our entire range, from our formulated indoor cat food designed to help maintain a healthy weight and aid in hairball control, to nutrient-rich dry food that supports growth and development in younger cats. Each product in our collection, including our popular kibble cat food, is infused with prebiotics and probiotics. These key ingredients promote healthy digestion and a balanced gut, which is crucial for them (and a bonus for you!).

“I and love and you” cat food transcends traditional pet food. It's a blend of taste, health, and most importantly, love. Our flavorful kibble is crafted to appeal to the most particular feline palates, ensuring satisfaction in every bite. Our collection is more than just food; it's a testament to our deep love and understanding of cats. We take pride in offering a range of products that cater to the specific needs and preferences of cats at every life stage. Whether your cat prefers lounging indoors or is a curious explorer, our food is designed to keep them healthy, happy, and well-fed.