Lovingly Simple - Lamb + Sweet Potato

• Meat is #1 Ingredient - Since the dawn of time, dogs have loved their protein—so that’s why this dish is packed with delicious, crunchy bites of the good stuff: pasture-raised lamb.
• Protein-Rich - Packed with 30% protein! Fun fact: this bag of kibble has 25% MORE protein to boost energy and maintain lean muscle mass compared to BLUE Buffalo Life Protection—Adult.
• Prebiotics & Probiotics for Easy Digestion - Nature’s mighty little biotics work hard to ensure your pet’s gut is in tiptop shape.
• Grain-Free - What’s not in here is just as important as what is! Unlike other brands, we don’t pack your pet’s food with nutrient-deficient, filler grains…just to save us a buck or two.
• Filler-Free - Unlike other brands, we don’t use ingredients like rice or corn to bulk out your pet’s food because we know there’s little nutritional value and it can contribute to obesity and lethargy.
• Omega 3 & 6 fatty acids for skin + coat - Even your pet needs to moisturize. These fatty acids help reduce shedding, prevent flaky dandruff, and minimize itchiness.
• Holistic Nutrition - These handpicked, balanced ingredients nourish your dog from head to paw.

Lamb, Lamb Meal, Dried Chickpeas, Dried Sweet Potatoes, Dried Peas, Dried Lentils, Pea Protein, Salmon Meal, Canola Oil (Preserved With Mixed Tocopherols), Flaxseeds, Natural Flavor, Sunflower Oil, Dried Tomato Pomace, Salt, Choline Chloride, Potassium Chloride, Taurine, Monosodium Phosphate, Citric Acid (Preservative), Mixed Tocopherols (Preservative), L Threonine, Vitamin E Supplement, Ferrous Sulfate, Iron Amino Acid Chelate, Zinc Amino Acid Chelate, Zinc Oxide, Dried Chicory Root, Vitamin E Supplement, Copper Sulfate, Sodium Selenite, Niacin Supplement, D Calcium Pantothenate, Copper Amino Acid Chelate, Manganese Amino Acid Chelate, Dried Bacillus Coagulans Fermentation Product, Riboflavin Supplement, Vitamin A Supplement, Manganous Oxide, Thiamine Mononitrate, Vitamin D3 Supplement, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Calcium Iodate, Folic Acid, Rosemary Extract.

• Crude Protein (min): 30.0%
• Crude Fat (min): 13.0%
• Crude Fiber (max): 5.0%
• Moisture (max): 10.0%
• Zinc (min): 125 mg/kg
• Vitamin A (min): 5,000 IU/kg
• Vitamin E (min): 150 IU/kg
• Omega-6 Fatty Acids* (min): 2.5%
• Omega-3 Fatty Acids* (min): 1.0%
• Taurine* (min): 0.1%
• Total Microorganisms (Bacillus coagulans)* (min): 10,000,000 CFU/lb

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.

Contains sources of live (viable) naturally occurring microorganisms.

Calorie Content (calculated): ME = 3414 kcal/kg; 331 kcal/cup

I and Love and You Naked Essentials Lovingly Simple™ with Lamb + Sweet Potato Dog Food is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages, including growth of large size dogs (70 lbs. or more as an adult).

Total daily feeding guidelines to be split between breakfast and dinner.

Dog's Weight	Cups* per Day
Up to 5 lb	½ cup
6–10 lb	½ to 1 cup
11–20 lb	1 to 1½ cups
21–30 lb	1½ to 2 cups
31–40 lb	2 to 2½ cups
41–60 lb	2½ to 3¼ cups
61–80 lb	3¼ to 4 cups
81–100 lb**	4 to 4¾ cups

* Uses a standard 8 oz measuring cup
** Plus ⅓ cup for every 10 lb of body weight over 100 lb

Feed up to twice the adult amount to puppies and feed up to three times the above amounts to pregnant/nursing dogs. Amount of food your dog requires will depend on activity, age, environment, and breed. Always provide access to clean, fresh water.