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Dogs aren’t complicated companions. Napping in a sunbeam that happens to be on your lap. Rolling around in fresh cut grass a day after you gave them a bath. And butt scratches. Lots of butt scratches. That's why they love our Naked Essentials kibble. Grains? Fillers? Artificial anything? No way. Just simple things like real meat as the first ingredient and Prebiotics + Probiotics to keep your dog feeling just right. Bonus? It's on shelves in grocery stores for your convenience, so stock up and get back to enjoying the simple pleasures with your perfect doggo.