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Want the naked truth? Naked = natural. Essentials = everything your cat needs, and nothin’ that they don’t. In this bag of kibble, your pet gets only the good stuff (AKA the essentials) like lotsa delicious, USA farm-raised chicken and turkey! This kibble is perfect for the sunbathing, couch potato cat. We cut the calories down to ensure your indoor pet doesn’t pack on the pounds and add unnecessary stress to their body. The best part is that we kept all the delicious protein—so your little lounger won’t even know the difference! This recipe is 100% free of grains and void of all fillers like rice, corn and white potatoes. Why? Cause your best friend deserves the very best, obviously. Naked Essentials kibble comes in all sortsa delicious flavors!