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It’s in the name, people. Naked = 100% grain-free and void of all fillers like rice, corn and white potatoes. Essentials = only the good stuff to help your pet live a vibrant and healthy life. We’re talking lotsa omegas, prebiotics, and probiotics to help move food through the body. Made in partnership with holistic veterinarian, Dr. Angie Krause, this recipe is packed with healthy sources of fiber to reduce hairball size and frequency. Good for you, and GREAT for your cat. Oh, and we can’t forget—this heart-shaped kibble is crafted with sustainably-sourced, real salmon and real whitefish. Who says maintaining luscious and shiny hair has to be hard? Fun fact: All “I and love and you” packaging is recyclable through our partnership with TerraCycle®. Just ship your used packaging (FR$$) so that it can blossom into a future park bench or picnic table. Cool, huh?