We believe in the power of real ingredients—no mysterious additives or artificial preservatives, colors, or flavors. Why? Because we’re pet parents like you and believe in serving our dogs the best of the best when it comes to their kibble. Our line-up of dog kibble (where meat is always the first ingredient) is packed with delicious, high-quality crunchtastic protein to ensure a healthy diet. 

Our range of dry dog food stands out because it’s grain-free (with the exception of our good-for-you ancient grains line!) and caters to dogs with sensitive stomachs. We believe in the power of real ingredients—no mysterious additives or obscure components. Instead, you'll find wholesome, natural elements that you can trust and recognize. This philosophy is at the core of “I and love and you” dog food, where each bag is a testament to our dedication to quality and your dog's health.

When it comes to the healthiest dry dog food, we don't just follow standards—we set them. Our products are meticulously formulated to provide optimal nutrition, ensuring your dog gets the right balance of proteins, fats, vitamins, and minerals for a healthy, vibrant life. We’re not just about meeting the basic needs; we're about elevating your dog's overall well-being, with formulations for all breeds and life stages, ensuring that there’s a perfect recipe for your unique pet. Whether you have a high-energy puppy, an adult dog, or a senior fur companion, our kibble is designed to support their journey in good health, wherever they are.